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7 Tips for Testing Your Sales and Marketing

Ask Mr. D - ECommerce Sales
Dear Mr. D,

After spending about a year as an
affiliate for other companies, I have
come up with my own product.

My .....
One marketing technique may work wonders for someone, but
that doesn't guarantee that it'll do the same for you. The
only way to really know what works for YOUR products and
YOUR target audience is to experiment. Testing and
experimentation are crucial to increasing your profits.

1. Try using the occasional pop-up window to get more
5 Ways To Lose Your Ezine Subscribers
1. Don't keep a regular publishing schedule.

Pick a schedule that is right for you, and stick .....
subscribers to your newsletter. Some people *really*
hate these, so use them sparingly. For example, you
could have a window pop up only the first time someone
visits your site ... or you could have one appear
whenever someone leaves your site. Try different
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Succeeding with an eCommerce website is a dream for many these days. It can be done no matter how difficult it may sometimes seem. this .....
scenarios to see what works best.

2. Change the price of your product and see what impact it
has on sales. Even if your sales drop, you may still
come out ahead when it comes to profits. Note: your
sales may not drop at all; I increased the price of my
own booklet from $12.95 to $19.95 and sales stayed the
same. You never know until you try.

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While the vast majority of affiliate programs have compensation plans as straightforward .....
3. Test different sales copy on your website and in your
autoresponder. Should you come on strong, be subtle, be
extremely detailed' Does long sales copy do better than
short copy, or vice versa' Do you get more sales by
spreading your sales copy on multiple pages, or by putting
it all on one page' Be sure to make backups of your
9 Questions You Should Ask Before You Affiliate With Anybody
9 Questions you should ask before affiliating with anybody

Becoming an affiliate with an .....
previous work; if you find the new copy kills sales, you
can always restore the previous version.

4. Track your advertising. There are a number of commercially
available ad tracking packages that can help you see which
ads are working well and which aren't. Discard anything
that doesn't work, and try to improve on ads that appear
to work well.

5. Experiment with the navigation of your website. For
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Copyright 2005 Glen Snethun

Have you ever wallpapered with your spouse' How about worked together on .....
example, change the number of clicks required to get to
your ordering page, or change the flow of navigation so
that your visitor always ends up at an ordering page.

6. Test different types of links. You might try short ads
in the margins of your web pages vs. text links within
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There must be millions of thieves behind bars wondering where it all went wrong. Following the traditional methods of separating the .....

the context of an article, for example.

7. Test response rates between direct links to your sales
page and the use of a follow-up autoresponder. Sometimes
people just need an extra 'push' or a reminder to order.
(make sure your autoresponder has an easy way for your
prospect to unsubscribe)

About the Author

Angela runs several successful sites
dedicated to helping beginners profit from the Internet.
Her new web magazine, Online Business Basics, features
step-by-step tutorials for eBusiness 'newbies'. To take
the guesswork out of starting and building an Internet
business, click over to http://www.onlinebusinessbasics.com/