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Build A Website Your Clients Will Love
You've just spent good money on your first business website. You have invested in search engine optimization, researched your keywords, bought paid inclusions. You have read every article promising unlimited success carried to your front door on the back of mouse clicks. You are confident that you've used every website traffic technique there is.
And you're getting traffic, but it's not boosting business. So what's wrong'
Especially as a professional service provider, it is not enough to simply direct traffic - web surfers are extremely unlikely to purchase your services based on a single visit to your website. They will research, they will compare. They will only approach you once they have reason to trust you, and trust themselves for choosing you.
Your true website prospects are the return visitors; for marketing purposes, everything else is background noise. Use these techniques to cut through that noise, by providing an online resource worthy of repeat traffic - a website that your clients will love:
Don't sell. Provide. It is important to understand that on the Internet, the user is in complete control of the transaction: hard selling will not work, and will probably antagonize your prospects. Skip the pitch, and instead http://www.rswarren.com/articles/web_content.php
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