Build Link Popularity The Smart Way

A Brief Introduction To Link Popularity

As webmasters research various ways to get more traffic to their site one method that is gaining more and more publicity is Link Popularity. Link Popularity is the number of links that point to your website as measured by the search engines. In theory if your site has many sites linking to it then it is considered to be a valuable resource on the particular topic so the search engines will give it a higher ranking.

The Problem

As with many rules/laws eventually people found a way to manipulate it. Sites were created solely to build the link popularity of other sites. These sites are called 'Link Farms' and contributed to the pollution of search engine results. They increased the search engine rankings of many sites that did not deserve the position they received.

Eventually the search engines caught on to this deception and some such as Google adjusted their algorithms accordingly. Google now penalizes websites associated with Link Farms imposing penalties they deem appropriate based on the site and the scenario. Many people that felt the effects of this penalization were fairly innocent, well that is if you consider ignorance to be an alibi. They simply did not know that what they were doing was wrong; some even paid for SEO services and were victims of bad services.

As the search engines change their algorithms aiming to reduce fraudulent activities by webmasters, more and more ways are conceived to manipulate them, and so the battle continues.

An Honest Link Building Strategy

Getting quality links to your site from related resources is not always as easy as some make it sound. The key word here is 'quality'. It is a very time consuming process and involves the following steps:

• Search for quality sites that are related to yours.
  

• Contact the Webmaster of the related site.
  

• Wait for a response from them.
  

• Swap links if the response is positive.
  

There are also some automated methods of doing this that speed up the process, however, I would not recommend any of them and hence won't list them in this article.

So you have started your link building campaign and are hopefully seeing the results. Now you say this is great but how can I make this process more efficient and effective without risking your good standings with the search engines.

Here is the solution.

The Smart Way To Build Link Popularity.

One thing webmasters are always looking for, and find hard to refuse, is good quality content. If you are knowledgeable on a particular topic that is related to your site, writing informative articles is a great way to gain your website additional link popularity. If you are reading this article and are not reading it on http://www.lilengine.com