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Building Your Own Authority Website

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Lately, a lot of articles talk about achieving better search engine ranking by building an authority website. So what is an authority website and how do you go about building one' In general, authority website is a large website full of resources on a specific topic. A good example of an authority website for search engine marketing industry is SearcEngineWatch.com. Let's now take a look at how you should go about creating an authority website for yourself.


Pick a Niche


When building an authority website keep in mind the niche you are targeting. Try to pick a niche that is as specific as possible. For example, if you are a travel website it would be pointless to create a travel portal; you stand very little chance against existing websites. But you can create an authority website that focuses on handicapped travel and their needs. There is a lot less competition and you will have much better ranking for the keywords you want.


Get Up-to-date Content


Pulled To Safety

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Content is the key to building a successful authority website. Fresh content differentiates commercial and authority websites in the eyes of search engine spiders. Commercial websites usually write content for their pages once and do not update it very often. Authority websites, on the other hand, usually provide content in the form of articles, news, blogs, etc. so information is always fresh and is frequently updated.


Looking at the SearchEngineWatch.com we see that they show content from their articles and blog right on the homepage which means it is updated very often. There are several ways you can get content for your website.



  1. Write articles and publish news yourself. You are a professional in your niche. Why not write content yourself' Who else if not you knows more about business you are in' Start adding content under your name and you will see that your visitors will start seeing you as a professional that you really are.

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  2. Syndicate content from other websites. Look for other authority website in your niche and if possible syndicate their content. You can find RSS feeds on many topics on website like http://www.2rss.com/