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Choosing a website's name and the Horlicks factor.
The name you choose for your company website is something requiring a deal of thought.
Thought not least about how you plan to publicise your site o'nce it goes live. (See Searching, sort of searching and finding)
1. Search Engine Friendly Names.
Keyword based names are the issue here. A good example of this is the newly mooted entertainmentcyprus.com. It was o'n Google's first page within the first 24 hours of being published using the key phrase "entertainment in Cyprus" - search engines drop words like "in", "and" and "but" from search strings. Remember that your name or the name of your company is not necessarily a keyword unless people are likely to search for you by your name. People like Chanel and Nike for example.
Further, I find that as time goes by the issue of "Search Engine Slavery" begins increasingly to annoy me. We are approaching a situation where a website owner will be compelled to design his site to meet Google's SEO demands, before forking over a fortune every month for Google Ad words to get him found.Then doubtless the owner will be click frauded out of the lot by a little old lady in Pakistan and then get go home with nothing.(Read about click-fraud here - http://www.lookerscy.com/CMS/modules.php'op=modload&name=News&file=article&sid=2
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